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Media relations

Hera's presence in the media is monitored though a quarterly analysis of the quantity and the contents about it in the national and local media. The articles are weighted according to several significance criteria such as the circulation of the print medium, the size of the article, the position on the page, the presence or absence of photographs and the positive, neutral or critical tone of the article. The analysis also contains in-depth analyses that delve into the main issues covered and the main criticalities highlighted by the various stakeholders.

Hera news items (national press review)
Favourable or highly favourable articles92.2%92.8%91.3%
Neutral articles6.6%4.8%7.8%
Critical or extremely critical articles1.2%2.4%0.9%
Total articles (No.)268258310

The figures do not include Marche Multiservizi.

Hera news items (local press review)
Favourable or highly favourable articles70.5%69.7%70.1%
Neutral articles14.1%17.6%18.0%
Critical or extremely critical articles15.4%12.7%11.9%
Total articles (No.)5,0835,5406,296

The figures do not include Marche Multiservizi.

During 2011, the Hera Group confirmed its strong presence in the media. A consistent presence both with regard the number of articles (310, +20% with respect to 2010) in the national press and around 6,300 (+14%) in the local press, and in relation to quality with 91% positivity in national papers and 71% locally. These numbers should be joined b the wide presence in radio and TV services which during 2011 was particularly visible nationally, partly thanks to a number of particularly qualified appearances such as, for example, the service dedicated by the Superquark programme to the integrated water cycle in Bologna.
With regard to national media, both news linked to the company's economic-financial performance and aspects associated with industrial projects such as, for example, electric mobility and renewable sources (geothermics and photovoltaic above all else) received excellent visibility.
In the regional and local press, aspects linked to the performance of the services managed by the Group received the greatest weight, as is natural. However, a decisive contribution to the positivity of the mentions came from the numerous projects carried out by the Group (such as investments in the water sphere or experimentation of innovative forms of waste collection) and from the commitment with regard to sustainability (such as environmental education, activities for preventing accidents in the workplace, presentation of the Sustainability Report).
The Group's presence in the Media was characterised (with mainly "neutral" or "critical" mentions) also by debate and political controversy linked to the determination of tariffs on water and waste management services. The latter service was heavily affected by the delivery associated with the 2011 Spring referendum and its legislative and operational consequences.